We're testing if profit-sharing works better than equity or retainers.
Join our founding cohort and help us prove (or disprove) this model.
We're testing a better way: profit-sharing partnerships with hand-matched marketers. 30-day trial to see if it works.
Join the experiment (2 min)
We're testing profit-sharing instead of retainers. Get matched with products worth scaling and share the upside.
Join the experiment (2 min)
Two sides of the same problem — builders without distribution, marketers without products worth scaling.
This is a beta experiment. Here's who's behind it and what we're testing.
Built by Ahmed Saad, an indie founder who's experienced both sides of this problem building products that struggled to find distribution, and seeing talented marketers waste time on products that weren't ready.
After watching too many builders pay $10k/month for agencies that didn't care, and marketers chase retainers from clients who wouldn't execute, I started wondering: what if there was a better way?
This is an experiment. I don't know if profit-sharing partnerships will work at scale. But I believe the problem is real, and I'm testing if this is the solution.
Have questions? Concerns? Feedback? I read every email.
If no one gets paid unless the product grows, everyone should care about the same outcome.
No equity given away. No fixed retainers. You only share profits when they exist.
Both sides bring critical skills. Both sides share in success. No one is "just a contractor."
Honest Transparency
If this doesn't work, we'll tell you. If it does, you'll be first in line.
Three simple steps to find your profit-share partner.
Tell us about your product or marketing experience. Takes 2 minutes.
We hand-pick compatible pairs based on product fit, skills, and goals. No algorithms, real human curation.
Begin your 30-day trial. If it works, formalize the profit-share. If not, part ways, no hard feelings.
We review both builder and marketer applications by hand.
We'll keep you updated at every step. No ghosting.
Complete the application form. Takes about 2 minutes. You'll get an immediate confirmation email.
Manual review within 48 hours. We'll confirm acceptance or add you to the waitlist if we're at capacity.
Personal email introduction when we find a complementary partner. We hand-select based on skills, goals, and working style.
First call to see if you want to proceed. No pressure just explore if it feels like a good fit.
30 days working together. Test the partnership in real conditions before making any long-term commitment.
Formalize the profit-share agreement or part ways, no hard feelings. Founding members get re-matching support if needed.
Matching happens when we find the right fit, not on a fixed schedule. Quality over speed. You'll get a confirmation email within 48 hours, and we'll keep you posted throughout the process.
We're inviting 10 builders and 10 marketers into the IndiePair founding cohort.
Applications are reviewed manually. We care more about fit than volume.
Everything you need to know about joining the beta